As the campaign for Matt Failing went on in 2016, we decided to take a new approach using Facebook advertising. Using Adobe Stock and other various pictures from both his campaign trail and personal pages, we created a short campaign video.

Social media is the best method to not only gain name exposure but also help target specific audiences and locations. Using a directed approach, you are able to better utilize marketing budgets.

This specific video reached 5,000 people with a post engagement of 232 people. Something simple yet driven put a $60 ad in front of a large amount of possible constituents in a few short days.