Find out what the client does and incorporate it in.
Oklahoma Sonography Society (OSS) was our first client of our previous brand, 2pm Studios. OSS is an organization based in Oklahoma City with a division in Tulsa where they hold informational meetings regarding varying sonography topics.
We created the OSS logo based on the members’ specifications. This included making the base color for the logo dark red to represent the meeting location, OU Medical Center in Oklahoma City, OK. Also, the “O” in OSS was turned into an ultrasound machine to incorporate sonography.